Download

To dive further into the research behind the maps, download the full report from JWT.

submit Sorry, error
close

What if the world map were redrawn according to personality type?
We had people from 27 different countries assign personality traits to
the other nations, as well as their own, and redrew the world map based
on the personality profiles.


The Stereotype Map illustrates the global
population's perceptions of other countries.

The Introspection Map represents how
the locals perceive their own countries.


Where in the world would your personality fit best? Take our test,
which matches your personality traits with the personality profiles
assigned by their local citizenry!

Go Explore

Want to explore further?

The Stereotype Map illustrates the global
population's perceptions of other countries.


The Introspection Map represents how
the locals perceive their own countries.

Go Explore